![]() If your article is on the 10th page in Google it’s hard to see any increase in traffic after optimizing it for rich results. So keep an eye on available categories, recommended implementation methods and your own content structure and users behavior. Even the names are changing as you could notice in the first paragraph of this text. How to do it in practice, what to avoid, how to start? Here are a few suggestions on how to work with rich results. You can also paste the URL of your page or simply paste the code so you can see if your structured data are correct even before publishing.Īdding structured data Rich Results – Good Practices ![]() It will only show you if your implementation is correct or not.įrom positive news – you can use both the Smartphone or Desktop version of Googlebot (note that the mobile version is the default one in most Google services. Remember – if you have content eligible for rich snippets but you haven’t used structured data – the Rich Results Test won’t suggest to you what kind of snippets you can use! You must figure it out on your own. If you do it will show you if they are eligible for rich results or what is missing. It came out in July 2020 and replaced the old Structured Data Testing Tool which is ultimately down from December 14th, 2020.īasically, the tool will go through your website and check if you have structured data on your website. What is the Rich Results Test tool?Īfter you marked up your content for rich results, the Rich Results Test tool is a way to verify if Google sees your website as you wanted to. Sometimes they cover most of the first screen so the benefit is obvious.Įven if it’s not a ranking factor it may be in the future so if your site is well-optimized and makes search engine robots’ life (?) easier – it certainly won’t harm.Īnd because they contain specific information and users will know exactly what to expect from the page, it should improve the post-click experience as well. These boxes, often in a carousel mode, sometimes with stars or interactive elements are more engaging than regular results and again, will bring more attention to your content. Some people call it a “position zero” so it’s another name to remember.Īlso – they look cool. It will improve your organic CTR because they appear above the text search results. Why use rich results?Īlthough, Google representatives mentioned it won’t affect your ranking directly there’s a lot of benefits of rich results. Learn more about how to optimize your content for Google featured snippets. How-to and Frequently Asked Questions – a step by step tutorial or series of questions can also shorten users’ path to the desired outcome.īrowsing all categories in a search gallery can provide a high chance of finding something useful for your type of content.īy the way, this is not the only way to increase your visibility at SERPs.Recipe, Books, Movies – these are obvious and very popular examples.Job Posting and Estimated Salary – to show your job offer straight in the Google search results.Breadcrumbs – a navigation data to let people know where in the site hierarchy they will land.There’s a variety of use cases and categories you can use to let Google know what kind of data your pages include and what rich results you would like to use. It’s not only for movie catalogs or culinary experts. Most content creators and website owners can benefit from rich results. “ It’s a Wonderful Life” is the Best Christmas Movie.Rich Results are extremely visible and can get a significant percentage of traffic.Based on these examples there are two obvious conclusions:
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